Amica Chips - Chips In The City

Together with the leading TBWA, that designed concept and strategy and the british agency Futurebeat, that has managed the project, developed a very complex web/mobile platform for the Amica Chips competition "Chips In The City".

The platform, fully usable both from web and mobile devices, integrates 4 differente mini games: an instant win, playable also via sms, a guaranteed-prize gained collecting the codes from the product packages, a photo contest, and a final extraction of a trip to NY.


FuturebeatAmica Chips TBWA